Swatch

The Swatch, an iconic and provocative timepiece, played a crucial role in saving the Swiss watch industry, thanks to the vision of its founder, Nicolas Hayek. It is known for its vibrant, cheerful, and distinctive designs that have been continuously reinterpreted over the years. As a Swiss Made product, it benefits from industrial production techniques and consists of just 51 components, making it affordable for a wide range of consumers.

Since the introduction of the "second watch" in March 1983, hundreds of millions of Swatch watches have been sold. In a remarkably short span of time, Swatch has risen to become one of the most renowned brands worldwide, all the while staying true to its unique identity. On average, a new Swatch design is created approximately every one-and-a-half days, with each design contributing to seasonal collections like Spring-Summer, Fall-Winter, and Special Collections.