Sustainability in the Baked Food industry is the driving force behind initiatives concerning water preservation, energy efficiency, and resource management. Companies have increasingly embraced responsible sourcing, preferring ingredients that are grown locally, organic, or certified fair trade. Production innovations aimed at reducing waste and energy consumption are complemented by design principles favouring recyclability and waste reduction of packaging. In this way, companies can use B2B directories and networks to connect with suppliers and partners dedicated to ethical and environmentally aware practices in order to stimulate an industry-wide circular economy. Sustainability initiatives will also prove to be a marketing joy as they resonate with consumers who want to buy products consistent with their beliefs.