Adore Me

**Adore Me** is a lingerie and swimwear company that offers a subscription-based model for purchasing their products. It was founded in 2012 by Morgan Hermand-Waiche with the aim of providing affordable and fashionable lingerie options to women. Adore Me operates as a for-profit company, seeking to generate revenue and profit through the sale of their products and subscriptions **The business model** of Adore Me revolves around a monthly subscription service where customers can sign up and receive personalized lingerie sets or swimwear each month for a fixed fee. Customers have the option to choose from a selection of styles and sizes based on their preferences and measurements. The company also offers a traditional online shopping experience where customers can purchase individual items without subscribing to the monthly service. While Adore Me is a for-profit company, it has garnered attention for its focus on inclusive sizing and offering a wide range of sizes to cater to diverse body types. They strive to promote body positivity and provide lingerie options for women of all shapes and sizes. Adore Me has also been involved in charitable initiatives, partnering with organizations such as The Pink Agenda and Movemeant Foundation to support causes related to breast cancer awareness and body positivity. It's worth noting that while **Adore Me** operates as a for-profit company, they have faced some criticism and legal challenges in the past regarding their business practices and subscription model. Some customers have raised concerns about cancellation policies and difficulties in obtaining refunds. It's always recommended to review and understand the terms and conditions of any subscription service before making a purchase. In summary, Adore Me is a for-profit company that specializes in lingerie and swimwear, offering a subscription-based model along with traditional online shopping options. They aim to provide affordable and fashionable options while promoting inclusivity and body positivity.